Monetizing Japan: The Mysteries of YouTube

So, there are a lot of YouTubers living in Japan and making videos. Some of them are even Japanese. Japan is perceived as a really cool country by a lot of people who don’t live there. YouTubers find the coolest parts of the country, and display them to us, the Western audience, so many kilometers away from there. We go ooh, aah, and then the cycle repeats. A lot of these videos are about Japanese food. I understand as well as anyone that Japan is a gourmet’s paradise. And, sure, it’s interesting to see a video now and then about food, but EVERY video? There’s a lot more to Japan… Read More

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